About Us

63 Years of Handmade Happiness

Since 1963, Snooks Candies & Chocolate Factory has been crafting exceptional handmade candy and chocolates in Folsom, California. What began as one family's passion has grown into a beloved tradition, passed down through generations and rooted in the simple philosophy that guided our founder: "Dad did it this way."

That phrase isn't just nostalgia—it's our commitment. When Dad started making candy over six decades ago, he chose methods that prioritized quality over speed, flavor over convenience, and craft over mass production. Today, we honor that legacy in every batch we make.

The Story: A Family Legacy

For 63 years, the Snooks family has been making candy the old-fashioned way. Founded by Dad in 1963, our family-owned chocolate factory has remained true to the traditional techniques that made our confections special from the very beginning. We're not just preserving recipes—we're preserving a way of life, a dedication to craftsmanship that's increasingly rare in today's world.

Our home is Folsom, California, where we've built deep roots in the community. Generation after generation, we've welcomed neighbors, visitors, and candy lovers into our factory and retail store, sharing not just our sweets but our story.

The Craft: Why Traditional Methods Matter

Walk into our factory and you'll see—and smell—the difference. We still cook our candy in copper kettles, not because we're stuck in the past, but because copper offers superior heat distribution and precise temperature control that modern equipment simply can't match. This means richer, more consistent flavors in every batch.

Our peanut brittle is stretched by hand on marble tables, a technique that creates the perfect texture—crispy, light, and golden. Our butterscotch and cinnamon candies are hand-cracked, ensuring each piece is just right. Our truffles are hand-made, one at a time, with care and attention that machines could never replicate.

We make everything in small batches because that's how you maintain quality. It's slower, it's more labor-intensive, but it's the only way to ensure that every piece of candy that leaves our factory meets the standards Dad set over 60 years ago.

The Promise: Our Values

At Snooks, we believe in handmade quality, traditional techniques, and family values. We're committed to preserving the artisan methods that make our gourmet candy truly special. Every copper kettle batch, every hand-stretched brittle, every hand-made truffle represents our promise to you: authentic, handmade confections made with pride in California.

We stand behind everything we make with a 100% satisfaction guarantee. If our candy doesn't bring you joy, we want to make it right. That's the Snooks way—it's how Dad did it, and it's how we'll always do it.

See Our Craft in Action

Welcome to Snooks Chocolate Factory

Watch our chocolate marking process

Visit Us: Experience the Magic

There's nothing quite like seeing candy being made the traditional way. We invite you to visit our factory and retail store at 731 Sutter Street, Folsom, California. Watch our craftspeople at work, smell the chocolate, and taste the difference that 63 years of family tradition makes.

Whether you're a longtime fan or discovering us for the first time, we'd love to welcome you. Come see why handmade candy Folsom California style has kept customers coming back for over six decades.

Join the Snooks Family

Ready to experience the difference that traditional candy making with copper kettle methods can make? Shop our handmade collection and taste the heritage in every bite. Visit our Folsom store to see the craft in person. Sign up for our emails to hear about new flavors, seasonal specials, and the stories behind our gourmet candy since 1963.

From our family to yours, thank you for 63 years of support. Here's to many more years of handmade happiness.

— The Snooks Family
Folsom, California